Content marketing for dummies /

Get the whole picture and learn to create a successful online content marketing programSuccessful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content mar...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gunelius, Susan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, 2011.
Colección:--For dummies.
Temas:
Marketing > Popular works.
Marketing > Ouvrages de vulgarisation.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Marketing
Popular works
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Get the whole picture and learn to create a successful online content marketing programSuccessful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance. Content marketing is an esse.
Descripción Física:1 online resource (xiv, 346 pages) : illustrations (some color)
ISBN:9781118093764
1118093763
9781118093788
111809378X

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