Consumer India : inside the Indian mind and wallet /

A richly insightful account of one of the most significant transformations in the world today. Dheeraj Sinha's intelligence vividly illuminates the intersection of culture and commerce in New India. Adam Morgan. Founder. eatbigfish. Among the many books I have read on the cultural evolution tak...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sinha, Dheeraj
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2011.
Temas:
Consumption (Economics) > India.
Consumption (Economics)
Economic history
Social conditions
India > Economic conditions.
India > Social conditions.
Inde > Conditions économiques.
Inde > Conditions sociales.
India
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Title
  • Foreword
  • Introduction
  • 1. : Transforming the Karma
  • 2. : The Currency of Emotion
  • 3. : Beauty in Action
  • 4. : Masala Media
  • 5. : Meaningful Technology
  • 6. : Branding the Bazaar
  • 7. : Youth versus Youthful
  • 8. : Seamless Savitris
  • 9. : Small is Big
  • 10. : Three Generations, One Big Market
  • Notes.

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