The value of business analytics : identifying the path to profitability /

"Practical guidance for managers for getting projects started and presenting the results when the project's done, this book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value pro...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Stubbs, Evan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley, ©2011.
Colección:Wiley and SAS business series.
Temas:
Business planning.
Strategic planning.
Decision making.
Industrial management > Statistical methods.
Decision Making
Planification stratégique.
Prise de décision.
Gestion d'entreprise > Méthodes statistiques.
decision making.
BUSINESS & ECONOMICS > General.
BUSINESS & ECONOMICS > Corporate Governance.
BUSINESS & ECONOMICS > Leadership.
BUSINESS & ECONOMICS > Organizational Development.
BUSINESS & ECONOMICS > Workplace Culture.
Business planning
Decision making
Industrial management > Statistical methods
Strategic planning
Electronic resource.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • The Value of Business Analytics: Identifying the Path to Profitability; Contents; Preface; Acknowledgments; CHAPTER 1: Introduction and Background; CHAPTER 2: The Importance of Business Analytics; CHAPTER 3: The Challenges of Tactical Delivery; CHAPTER 4: Defining the Value of Business Analytics; CHAPTER 5: Communicating the Value Proposition; CHAPTER 6: Creating the Execution Plan and Delivering Value; CHAPTER 7: Delivering the Measurement Framework; CHAPTER 8: Bringing It All Together; Glossary; About the Author; Index.

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