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The value of business analytics : identifying the path to profitability /
"Practical guidance for managers for getting projects started and presenting the results when the project's done, this book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value pro...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley,
©2011.
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| Colección: | Wiley and SAS business series.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | "Practical guidance for managers for getting projects started and presenting the results when the project's done, this book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value proposition, (2) building the business case, (3) creating the execution plan, and (4) measuring the value. Provides a plan for the execution of a successful business analytics program, reveals how to communicate the value of a project once it's done, presents an integrated framework for communicating the value of business analytics. Targeted toward the senior management team, this book explains what business analytics is and the value it can bring to your organization"--Provided by publisher. |
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| Descripción Física: | 1 online resource (xiv, 322 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781118983881 1118983882 9781118093412 1118093410 9781118093382 1118093380 9781118093405 1118093402 1283176580 9781283176583 |