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Content is cash : leveraging great content and the web for increased traffic, sales, leads, and buzz /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Montes de Oca, Wendy
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, Ind. : Que Pub., ©2012.
Edición:1st ed.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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300 |a 1 online resource (171? pages) :  |b illustrations 
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588 0 |a Print version record. 
505 0 |a Content rules! -- Online content syndication : what you need to know -- The power of search : understanding search engine optmization for more effective content-based marketing efforts -- What came first? : the guerilla or the web? -- What is content? -- Learning and leveraging the SONAR content distribution model -- SEO for SONAR : how to get found by search engines -- SONAR in action : results and analytics -- Monetize the traffic : blueprint to building a site that leverages SONAR -- Your online marketing mix : dovetailing SONAR with other high-performing internet marketing tactics -- How to write great, free content (that gets read and passed around!) -- The best SONAR platforms : my personal list. 
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