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Smarter, faster, cheaper : non-boring, fluff-free strategies for marketing and promoting your business /
"Save time and money in building. marketing and promoting your businessWith huge recent shifts in the way enterprises are built, marketed, and monetized, these are "wild west" times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in m...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
©2011.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- The shift : finding those eyballs and big mouths
- Create your foundation : be a human, not a company
- Become a trusted resource : because nobody cares about your project
- Selling sucks : to educate, inspire, and entertain is fun
- Be your own media source
- The art and science of experimenting and creating content
- Tapping into the power of online video : forget viral, focus on function
- Market and promote your business by helping others
- The keys to marketing, promoting, and building your community
- Creating a sharable and spreadable website
- Expanding your network : the art of digital schmoozing
- Your reputation in the transparent world we live in : doing business now is like being on camera 24/7
- Respect the blogger and new media
- How to connect with anyone you want : using your content, connections, and products as a handshake
- Traditional advertising is dying : the rise of creative paid sponsorships and social marketing
- Take it offline.