Sams teach yourself Google AdWords in 10 minutes /

A clear, super quick, easy-to-understand guide for new Google AdWords users Fast access to instructions for every common task, plus reliable, concise answers to the most widely asked questions Organized into lessons that distill the most crucial information on each Google AdWords topic Tips and caut...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Smith, Bud E.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, Ind. : Sams Pub., ©2011.
Colección:Sams teach yourself.
Temas:
Google AdWords.
Google.
Google
Google AdWords
Internet marketing.
Internet advertising.
Marketing sur Internet.
Publicité sur Internet.
Internet advertising
Internet marketing
Commerce.
Business & Economics.
Marketing & Sales.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Getting more business with AdWords
  • Creating an AdWords account
  • Creating your first AdWords campaign
  • Identifying your target markets
  • Setting the campaign type
  • Deciding where to show your ads
  • Setting your bidding, budget, and delivery options
  • Adding extensions
  • Using advanced settings
  • Writing great ads
  • Finding your keywords
  • Choosing placements and bids
  • Managing your ad group
  • Updating your campaign
  • Using opportunities and improved landing pages
  • Using additional reports and tools.

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