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The Facebook marketing book /

How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. It shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way.--[book cove...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Zarrella, Dan
Otros Autores: Zarrella, Alison
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Beijing ; Sebastopol, Calif. : O'Reilly, ©2011.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction to social networking
  • Facebook profile basics
  • Facebook page basics
  • Facebook group basics
  • Facebook events
  • Facebook application basics
  • Customizing your Facebook page
  • Developing a Facebook content strategy
  • Cross-promoting content on Facebook
  • Facebook page management
  • Advertising on Facebook
  • Analytics and ROI.