Injecting iAds into iPhone apps /

"Apple's new iAd framework promises to standardize the world of app marketing. Rather than learning and choosing from several third-party providers, Apple's framework makes it simple to inject iAds into your own apps. But, like any framework, you've got to know how it works--and...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Morrison, Michael, 1970-
Formato: Electrónico Video
Idioma:Inglés
Publicado: [Sebastopol, Calif?] : O'Reilly Media, 2010.
Colección:O'Reilly breakdown.
Temas:
Internet marketing.
Cell phone advertising.
Marketing > Technological innovations.
iPhone (Smartphone)
Application software.
Marketing sur Internet.
Publicité sur mobile.
Marketing > Innovations.
iPhone (Téléphone intelligent)
Logiciels d'application.
Electronic videos.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"Apple's new iAd framework promises to standardize the world of app marketing. Rather than learning and choosing from several third-party providers, Apple's framework makes it simple to inject iAds into your own apps. But, like any framework, you've got to know how it works--and where the tricky spots are. Mike Morrison, a seasoned iPhone app developer, takes you through the ins and outs of iAds. You'll learn how to handle multiple orientations, position an ad for maximum visibility, and even check out how your ads are doing."--Resource description page.
Descripción Física:1 online resource (1 streaming video file (1 hr., 18 min., 4 sec.)).

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