Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success /
<P style=""MARGIN: 0px"" soNormal>In Shopper Intimacy, two world-renowned retail experts draw on unprecedented in-store research to illuminate how shoppers actually think, feel, and act in retail environments. Then, they introduce the Retail Ecosystem Analytics Program (REA...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | DeHerder, Richard Guy, 1953- |
Otros Autores: | Blatt, Dick |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Upper Saddle River, N.J. :
FT Press,
©2011.
|
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Ejemplares similares
-
The shopper economy : the new way to achieve marketplace success by turning behavior into currency /
por: Crawford, Liz
Publicado: (2012) -
Copy, copy, copy : how to do smarter marketing by using other peoples ideas /
por: Earls, Mark
Publicado: (2014) -
The Power of the Purse : How Smart Businesses Are Adapting to the World's Most Important Consumers-Women.
por: Warner, Fara
Publicado: (2005) -
China's super consumers : what 1 billion customers want and how to sell it to them /
por: Chan, Savio, et al.
Publicado: (2014) -
Why customers really buy : uncovering the emotional triggers that drive sales /
por: Goodman, Linda, 1948-
Publicado: (2009)