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Shopper intimacy : a practical guide to leveraging marketing intelligence to drive retail success /
<P style=""MARGIN: 0px"" soNormal>In Shopper Intimacy, two world-renowned retail experts draw on unprecedented in-store research to illuminate how shoppers actually think, feel, and act in retail environments. Then, they introduce the Retail Ecosystem Analytics Program (REA...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
FT Press,
©2011.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
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| 008 | 110705s2011 njua ob 001 0 eng d | ||
| 010 | |a 2010023889 | ||
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| 037 | |a CL0500000093 |b Safari Books Online | ||
| 050 | 4 | |a HF5415 |b .D44 2011 | |
| 082 | 0 | 4 | |a 658.8/7 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a DeHerder, Richard Guy, |d 1953- | |
| 245 | 1 | 0 | |a Shopper intimacy : |b a practical guide to leveraging marketing intelligence to drive retail success / |c Rick DeHerder and Dick Blatt. |
| 260 | |a Upper Saddle River, N.J. : |b FT Press, |c ©2011. | ||
| 300 | |a 1 online resource (242 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Reap retail ecosystem analytics program -- Measuring marketing at retail in supermarkets -- Measuring marketing at retail in convenience stores -- Measuring marketing at retail in drug stores -- Establishing in-store audience measures -- Capturing shopping dynamics in store -- Shopper models -- Decision drivers -- Online retailing -- Measuring return on investment. | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a <P style=""MARGIN: 0px"" soNormal>In Shopper Intimacy, two world-renowned retail experts draw on unprecedented in-store research to illuminate how shoppers actually think, feel, and act in retail environments. Then, they introduce the Retail Ecosystem Analytics Program (REAP), a rigorous, complete methodology for transforming this knowledge into winning campaigns, products, and formats. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Consumers. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Consumers. |2 fast |0 (OCoLC)fst00876410 | |
| 650 | 7 | |a Marketing. |2 fast |0 (OCoLC)fst01010167 | |
| 650 | 7 | |a Commerce. |2 hilcc | |
| 650 | 7 | |a Business & Economics. |2 hilcc | |
| 650 | 7 | |a Marketing & Sales. |2 hilcc | |
| 700 | 1 | |a Blatt, Dick. | |
| 776 | 0 | 8 | |i Print version: |a DeHerder, Richard Guy, 1953- |t Shopper intimacy. |d Upper Saddle River, N.J. : FT Press, ©2011 |z 9780137075430 |w (DLC) 2010023889 |w (OCoLC)587230155 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780132485364/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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| 994 | |a 92 |b IZTAP | ||