Social location marketing : outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites /

The first book on social location marketing: how to build communities of customer advocates to promote any service, product, or venue Focused coverage of social location marketing that can't be found anywhere else Compares leading platforms, and helps marketers choose the right ones Helps marke...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Salt, Simon
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, Ind. : Que, 2011.
Temas:
Online social networks.
Internet marketing.
Social media > Economic aspects.
Business enterprises > Computer networks.
Location-based services.
Application software.
Réseaux sociaux (Internet)
Marketing sur Internet.
Médias sociaux > Aspect économique.
Entreprises > Réseaux d'ordinateurs.
Services basés sur la localisation.
Logiciels d'application.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Online-Marketing
Online-Werbung
Software
Soziales Netzwerk
Standortbezogener Dienst
Sociology & Social History.
Management.
Business & Economics.
Social Sciences.
Social Change.
Management Theory.
Marketing > Internet.
Marketing channels.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Why should I bother?
  • Square pegs and round holes : where does this all fit?
  • Games people play
  • Introduction to location sharing tools
  • Industries making it work
  • Know your apps
  • Marketing to social location sharers
  • We're here all week : event marketing with social location sharing apps
  • Socially speaking : the social business
  • Plan, plan, and plan.

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