Strategies for Success in Retail.

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Z. John Zhang (Autor), Herb Sorensen (Autor), Rick DeHerder (Autor), Dick Blatt (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: FT Press 2011.
Temas:
Retail trade.
Consumer behavior.
Marketing.
Stores, Retail > Design and construction.
Marketing
Commerce de détail.
Consommateurs > Comportement.
marketing.
Electronic resource.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover13;
  • Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability
  • Contents
  • About the Authors
  • Introduction: Fingerprints of the Invisible Hand
  • Chapter 1: 8220;Pay As You Wish8221; Pricing
  • Chapter 2: Why the Best Things in Life Are Free
  • Chapter 3: The Art of Price Wars
  • Chapter 4: Thinking Small
  • Chapter 5: The Automatic Markdown
  • Chapter 6: Name Your Own Price
  • Chapter 7: Subscribe and Save
  • Chapter 8: The Snob Premium
  • Chapter 9: Pay if it Works
  • Chapter 10: Conclusion
  • Index
  • Inside the Mind of the Shopper: The Science of Retailing
  • Contents
  • Author8217;s Notes and Acknowledgments
  • About the Author
  • Preface
  • Introduction: Twenty Million Opportunities to Buy
  • PART I: Active Retailing
  • PART II: Going Deeper into the Shopper8217;s Mind
  • PART III: Conclusions
  • PART IV: Appendix
  • Index
  • Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success
  • Contents
  • Introduction
  • Chapter 1 REAP (Retail Ecosystem Analytics Process)
  • Chapter 2 Measuring Marketing at Retail in Supermarkets
  • Chapter 3 Measuring Marketing at Retail in Convenience Stores
  • Chapter 4 Measuring Marketing at Retail in Drug Stores
  • Chapter 5 Establishing In-Store Marketing Measures
  • Chapter 6 Capturing Shopping Dynamics in Store
  • Chapter 7 Shopper Models
  • Chapter 8 Decision Drivers
  • Chapter 9 Online Retailing
  • Chapter 10 Measuring Return on Investment
  • Index.

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