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Mastering the world of marketing : the ultimate training resource from the biggest names in marketing /
"The best of the best strategies from leading marketersThere are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
©2011.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- MASTERING THE WORLD OF MARKETING: THE ULTIMATE TRAINING RESOURCE FROM THE BIGGEST NAMES IN MARKETING; Contents; Foreword; Introduction: Mastering the World of Marketing; 1 The Split-Testing Attitude; 2 Thirty-One-derfully Simple Ways to Make Your Ads Generate More Inquiries; 3 100 Personal Branding Tactics Using Social Media; 4 Dewey, Cheatum & Howe, Inc.; 5 Five Ways to Avoid Small Business Marketing Complacency; 6 Ten Internet Marketing Rules to Live By; 7 Forget Benefits, and You Will Sell More; 8 Ten Common Mistakes Exhibitors Make; 9 Build a Killer Media List.
- 10 Two Businesses, One Marketing Plan11 Relevancy Rules for Google (and for You, Too); 12 A Newbie's Field Guide to Twitter for Business: Twenty-Nine Questions (and Answers) About Starting Out; 13 Is This a Bad Time to Market?; 14 The Dos and Dont's to Using Article Marketing to Get Online Visibility; 15 What Poker Taught Me about Business; 16 How to Be Fascinating; 17 Common Courtesy Is a Marketing Strategy; 18 Two Key Elements to Article Marketing: The Perfect Title and Resource Box; 19 Top Ten Metrics for Measuring Social Media Marketing ROI.
- 20 Tap into Your Think Tank: Twenty Ways to Generate Ideas That Will Boost Your Business21 Marketing WITHOUT Marketing; 22 Where and When to Begin Marketing; 23 Top Eleven Proven Ways to Grow Your E-Mail Marketing List; 24 Setting a Marketing Budget; 25 Big-Ass Fans and the Naked Truth about Attention and Controversy; 26 What Makes Things Go Viral; 27 There Is No Word-of-Mouth ''Marketing''; 28 The Eight Ps of Buying Triggers; 29 ''Robert, They Can't Eat You!'': My Rules for Success in Business and Life in General; 30 Book Yourself Solid: How to Get Clients Even If You Hate Marketing.
- 31 Twenty-Three Questions for Prospective Bloggers: Is a Blog Right for You?32 Ten Ways to Surf for Buried Treasure in Your Market; 33 Avoiding Dreadful Marketing Ideas; 34 Ten Web Landing Page Tips to Drive Action; 35 Everything You Need to Know about Word-of- Mouth Marketing; 36 Five Ways to Not Screw Up Your Networking Attempts; 37 Seven Direct Mail Secrets Guaranteed to Create a Stampede of New Business; 38 Twenty-One Creative Ways to Increase Your Facebook Fanbase; 39 The Great Brand Dilution; 40 How to Write a Great Press Release: A Sample Press Release Template.
- 41 Why I Changed My Coffee Religion42 Power of Psychological Triggers; 43 Five Guerrilla Marketing Weapons That Helped Increase My Business without Spending Any Money; 44 Love and Logic Equals GREAT Marketing; 45 The Importance of Being Different; 46 The Five Most Important Words on Your Web Site; 47 Crush It!; 48 The Twenty-One Most Powerful Copywriting Rules of All Time; 49 Search Engine Optimization Made Easy; 50 What Is Marketing?; Additional World Class Marketing Resources; Index.