How to make money with social media optimization /

Master "SMO": the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and drive profits. The steep growth of online social networking sites like Facebook, Twitter, and LinkedIn marks the biggest shift in Internet use and popul...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Corbett, R. Scott
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : FTPress, ©2011.
Temas:
Social media > Economic aspects.
Internet marketing.
Médias sociaux > Aspect économique.
Marketing sur Internet.
Internet marketing
Social media > Economic aspects
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Intro
  • Cover
  • SMO: A Little Background
  • First Page Domination: SMO and Circular Marketing
  • Sharing and Social Bookmarking
  • Who Do You Trust?
  • Protecting Your Brand
  • The Golden Rule of Social Media
  • Ready to Get Started?
  • So What Are the Different Sites Best for?
  • The Genius of Facebook
  • But What Does This Mean for You and Your Business?
  • Case Study: Liveclick
  • Have Conversations, Don't Just "Market" to People on Facebook
  • "Everything You Say..."
  • Creating Your Business Fan Page on Facebook
  • Let's Talk About Tweeps, Tweeting, and Twitter
  • Twitter Networking
  • Getting Your Business on Twitter in 2 Hours or Less
  • Twitter Is All About Conversations
  • Productivity Software to the Rescue
  • So What About LinkedIn?
  • Grow Your Connections and Land More Business with LinkedIn
  • Come on in, the Water's Warm.

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