Game on : energize your business with social media games /

A never-before published look at the many possibilities of social game development. As one of the few entrepreneurs in the world with expertise building both social media and games, author Jon Radoff brings a one-of-a-kind perspective to this unique book. He shows that games are more than a profitab...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Radoff, Jon
Otros Autores: Kidhardt, Ethan (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, Ind. : Wiley Pub., ©2011.
Temas:
Internet marketing.
Social media > Economic aspects.
Video games > Economic aspects.
Computer games > Economic aspects.
Marketing > Management.
Marketing sur Internet.
Médias sociaux > Aspect économique.
Jeux sur Internet > Aspect économique.
Marketing > Gestion.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Internet marketing
Marketing > Management
Social media > Economic aspects
Marknadsföring via Internet.
Sociala medier > ekonomiska aspekter.
Onlinespel.
Social networking > Economic aspects.
Internet games.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • How to play this book
  • Games have changed the business playfield
  • Developing social media games
  • Customers as players
  • Fungineering
  • Turning work into fun
  • Anatomy of a social game
  • Understanding social game business models
  • Using storytelling to understand your design objectives
  • Creating compelling game systems
  • Designing game interfaces
  • Designing for virtual goods
  • Coda.

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