Cargando…
Game on : energize your business with social media games /
A never-before published look at the many possibilities of social game development. As one of the few entrepreneurs in the world with expertise building both social media and games, author Jon Radoff brings a one-of-a-kind perspective to this unique book. He shows that games are more than a profitab...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, Ind. :
Wiley Pub.,
©2011.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ma 4500 | ||
|---|---|---|---|
| 001 | OR_ocn728832367 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr zn||||||||| | ||
| 008 | 110519s2011 inua ob 000 0 eng d | ||
| 010 | |a 2011921776 | ||
| 040 | |a OHS |b eng |e pn |c OHS |d EBLCP |d MHW |d UMI |d OCLCQ |d B24X7 |d YDXCP |d OCLCQ |d TEFOD |d E7B |d IAI |d OCLCQ |d N$T |d DEBSZ |d OCLCQ |d OCLCO |d CDX |d FMG |d AU@ |d IDEBK |d DEBBG |d TEFOD |d OCLCQ |d S3O |d OCLCO |d OCLCQ |d CNNOR |d OCLCQ |d MERUC |d OCLCQ |d OCLCF |d BRL |d CEF |d COO |d C6I |d UAB |d OCLCQ |d VT2 |d OCLCQ |d EYM |d INARC |d OCLCO |d UKAHL |d OCLCQ |d OCLCA |d OCLCO | ||
| 016 | 7 | |a 015690531 |2 Uk | |
| 019 | |a 754635902 |a 765827728 |a 773475433 |a 778620314 |a 781474203 |a 816881368 |a 961627472 |a 962613294 |a 1037526572 |a 1103264259 |a 1129337998 |a 1148100594 |a 1192351383 |a 1200470497 |a 1240533143 | ||
| 020 | |a 9781118089323 |q (electronic bk.) | ||
| 020 | |a 1118089324 |q (electronic bk.) | ||
| 020 | |a 9781118089309 |q (electronic bk.) | ||
| 020 | |a 1118089308 |q (electronic bk.) | ||
| 020 | |a 9781118089316 |q (electronic bk.) | ||
| 020 | |a 1118089316 |q (electronic bk.) | ||
| 020 | |a 1283397706 | ||
| 020 | |a 9781283397704 | ||
| 020 | |z 9780470936269 |q (pbk.) | ||
| 020 | |z 0470936266 |q (pbk.) | ||
| 024 | 8 | |a 9786613397706 | |
| 029 | 1 | |a AU@ |b 000048843735 | |
| 029 | 1 | |a AU@ |b 000053265950 | |
| 029 | 1 | |a CHNEW |b 000721903 | |
| 029 | 1 | |a DEBBG |b BV040860761 | |
| 029 | 1 | |a DEBBG |b BV041052599 | |
| 029 | 1 | |a DEBBG |b BV041905335 | |
| 029 | 1 | |a DEBSZ |b 396969321 | |
| 029 | 1 | |a AU@ |b 000067104407 | |
| 035 | |a (OCoLC)728832367 |z (OCoLC)754635902 |z (OCoLC)765827728 |z (OCoLC)773475433 |z (OCoLC)778620314 |z (OCoLC)781474203 |z (OCoLC)816881368 |z (OCoLC)961627472 |z (OCoLC)962613294 |z (OCoLC)1037526572 |z (OCoLC)1103264259 |z (OCoLC)1129337998 |z (OCoLC)1148100594 |z (OCoLC)1192351383 |z (OCoLC)1200470497 |z (OCoLC)1240533143 | ||
| 037 | |a CL0500000113 |b Safari Books Online | ||
| 037 | |a 039EF1E0-36C3-4E90-B52F-918FDEAA911A |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 050 | 4 | |a HF5415.1265 |b .R33 2011eb | |
| 072 | 7 | |a BUS |x 090010 |2 bisacsh | |
| 072 | 7 | |a BUS |x 040000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 043010 |2 bisacsh | |
| 072 | 7 | |a BUS |x 043040 |2 bisacsh | |
| 072 | 7 | |a BUS |x 043050 |2 bisacsh | |
| 072 | 7 | |a KJ |2 bicssc | |
| 082 | 0 | 4 | |a 658.8/72 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Radoff, Jon. | |
| 245 | 1 | 0 | |a Game on : |b energize your business with social media games / |c Jon Radoff ; technical editor, Ethan Kidhardt. |
| 260 | |a Indianapolis, Ind. : |b Wiley Pub., |c ©2011. | ||
| 300 | |a 1 online resource (xxxix, 390 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a How to play this book -- Games have changed the business playfield -- Developing social media games -- Customers as players -- Fungineering -- Turning work into fun -- Anatomy of a social game -- Understanding social game business models -- Using storytelling to understand your design objectives -- Creating compelling game systems -- Designing game interfaces -- Designing for virtual goods -- Coda. | |
| 520 | |a A never-before published look at the many possibilities of social game development. As one of the few entrepreneurs in the world with expertise building both social media and games, author Jon Radoff brings a one-of-a-kind perspective to this unique book. He shows that games are more than a profitable form of entertainment, the techniques of social games can be used to enhance the quality of online applications, social media and a wide range of other consumer and business experiences. With this book, you'll explore how social games can be put to work for any business and examine why they work at all. The first part of the book explains what makes games fun, while the second part reviews the process and details of game design. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Social media |x Economic aspects. | |
| 650 | 0 | |a Video games |x Economic aspects. | |
| 650 | 0 | |a Computer games |x Economic aspects. | |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Médias sociaux |x Aspect économique. | |
| 650 | 6 | |a Jeux sur Internet |x Aspect économique. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Mail Order. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Direct. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Telemarketing. |2 bisacsh | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Marketing |x Management |2 fast | |
| 650 | 7 | |a Social media |x Economic aspects |2 fast | |
| 650 | 7 | |a Marknadsföring via Internet. |2 sao | |
| 650 | 7 | |a Sociala medier |x ekonomiska aspekter. |2 sao | |
| 650 | 7 | |a Onlinespel. |2 sao | |
| 650 | 7 | |a Internet marketing. |2 sears | |
| 650 | 7 | |a Social networking |x Economic aspects. |2 sears | |
| 650 | 7 | |a Internet games. |2 sears | |
| 700 | 1 | |a Kidhardt, Ethan. |4 edt | |
| 776 | 0 | 8 | |i Print version: |a Radoff, Jon. |t Game on. |d New York : Wiley Publishing, Inc., ©2011 |z 9780470936269 |w (DLC) 2011921776 |w (OCoLC)664666903 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781118089309/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH21623445 | ||
| 938 | |a Books 24x7 |b B247 |n bkb00040667 | ||
| 938 | |a Coutts Information Services |b COUT |n 20575846 |c 21.99 GBP | ||
| 938 | |a ebrary |b EBRY |n ebr10513718 | ||
| 938 | |a EBSCOhost |b EBSC |n 518220 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 339770 | ||
| 938 | |a YBP Library Services |b YANK |n 3649474 | ||
| 938 | |a YBP Library Services |b YANK |n 12670192 | ||
| 938 | |a Internet Archive |b INAR |n gameonenergizeyo0000rado | ||
| 994 | |a 92 |b IZTAP | ||