How to make money marketing your business on Facebook /

The condensed guide summarizing everything you need to know to help your business win in the Facebook Era: Learn tools from effective strategy to profitable execution, systems, and policies. Like the Internet before it, Facebook is changing every aspect of business and society. Facebook has in fact...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Shih, Clara Chung-wai
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : FTPress, ©2011.
Temas:
Facebook (Electronic resource)
Online social networks.
Social media > Economic aspects.
Réseaux sociaux (Internet)
Médias sociaux > Aspect économique.
Online social networks
Social media > Economic aspects
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover
  • Whose Job Is Social Media?
  • Who Spends Time on Facebook and Why
  • Five Pillars of Facebook Marketing
  • Balancing Corporate and Local Initiatives
  • The Questions Every Company Should Ask
  • What Is Being Said and Who Is Saying It?
  • Who Said It and Are They Allowed?
  • What Should Be Said?
  • What's the ROI?
  • Whom Should I Work with and How Much Do I Spend?
  • Five Steps to Hitting a Facebook Home Run
  • Important Trends
  • Acknowledgments
  • About the Author.

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