How to make money marketing your Android apps : understanding Google's open sales model /

A complete plan for selling your Android apps -- including little-known techniques based on Google's unique "open selling model". Unlike Apple, Google allows developers to market their Apps from any site, including your own, not just Android Market. Google's open sales model, whi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hughes, Jeffrey
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : FTPress, ©2011.
Temas:
Android (Electronic resource)
Application software > Marketing.
Smartphones > Programming.
Selling > Computer programs.
Téléphones intelligents > Programmation.
Logiciels > Vente.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:A complete plan for selling your Android apps -- including little-known techniques based on Google's unique "open selling model". Unlike Apple, Google allows developers to market their Apps from any site, including your own, not just Android Market. Google's open sales model, while still maturing, can provide advantages over Apple's closed model -- if you take advantage of the options Google gives you. This paper identifies key marketing activities that can help you succeed.
Descripción Física:1 online resource ([20] pages)
ISBN:9780132732055
013273205X

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