Beyond viral : how to attract customers, promote your brand, and make money with online video /

"Promote your product using the most visceral form of social media-online video. Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Nalty, Kevin H.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, ©2010.
Colección:New rules of social media series.
Temas:
Viral marketing.
Internet videos.
Marketing viral.
Vidéos sur Internet.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Business and Management.
Internet videos
Viral marketing
Online-Marketing
Viral Marketing
Videoportal
YouTube
Internet marketing.
Video recordings > Economic aspects.
Electronic commerce > Social aspects.
Nonfiction.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"Promote your product using the most visceral form of social media-online video. Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals"--Provided by publisher
Descripción Física:1 online resource (xx, 282 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780470877371
0470877375
9780470877616
0470877618
9780470877609
047087760X
1282782797
9781282782792
9786612782794
661278279X

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