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Lessons for competing in the tough world of retail /

This Element is an excerpt from Competing in Tough Times: Business Lessons from L.L. Bean, Trader Joe's, Costco, and Other World-Class Retailers (9780132459198) by Barry Berman. Available in print and digital formats. How retailers can gain deeper insights into their true position--and choose t...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Berman, Barry
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : FTPress Delivers, ©2011.
Colección:FT Press Delivers elements.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 0 |a Lessons for competing in the tough world of retail /  |c Barry Berman. 
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500 |a "This Element is an excerpt from Competing in Tough Times: Business Lessons from L.L. Bean, Trader Joe's, Costco, and Other World-Class Retailers (9780132459198) by Barry Berman."--Resource description page. 
500 |a "An e-burst of inspiration from the best books"--Cover. 
504 |a Includes bibliographical references (pages 20-21). 
505 0 |a Cover13; -- Lessons for Competing in the Tough World of Retail -- Increased Competition Across Retail Formats -- Competition Across Retail Formats: Food-Related Products -- Competition Across Retail Formats: Nonfood-Related Products -- Increased Number of Retail Bankruptcies -- Retail Store Positioning and Competitive Strategy -- Recognizing the Need to Change -- Formulating Short-and Long-Term Strategies to Effectively Implement Change -- Takeaway Points -- Endnotes. 
588 0 |a Resource description page (viewed Mar. 29, 2011). 
520 |a This Element is an excerpt from Competing in Tough Times: Business Lessons from L.L. Bean, Trader Joe's, Costco, and Other World-Class Retailers (9780132459198) by Barry Berman. Available in print and digital formats. How retailers can gain deeper insights into their true position--and choose the right strategies for a marketplace that won't get any easier. According to Porter, the least-defensible competitive strategy is being "stuck in the middle." These retailers offer no long-term benefit in terms of either low prices or strong differentiation. The first part of addressing this is to recognize your true-- not ideal --marketplace positioning. Next, how can you determine whether a cost, value, or differentiation strategy is most suitable.... 
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