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The social media marketing book /
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Sebastopol, Calif. :
O'Reilly,
©2010.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Chapter 1: Introduction; What Is Social Media Marketing?; Big Brands and Social Media; Small Business and Social Media; Social Media and You; Chapter 2: Blogging; Introduction; History; Protocol; Platforms; Content Strategies; Building an Audience; Takeaway Tips; Chapter 3: Twitter and Microblogging; Introduction; History; Protocol; Clients; Takeaway Tips; Chapter 4: Social Networking; Introduction; History; Protocol; Facebook; LinkedIn; MySpace; Takeaway Tips; Chapter 5: Media Sharing; Introduction; History; Protocol; YouTube; Flickr; SlideShare; Takeaway Tips.
- Chapter 6: Social News and BookmarkingIntroduction; History; Protocol; Digg; Reddit; StumbleUpon; Delicious; Niche Sites; Takeaway Tips; Chapter 7: Ratings and Reviews; Introduction; History; Protocol; Yelp; Other Sites; Takeaway Tips; Chaptre 8: Forums; Introduction; History; Protocol; Research; Engaging; Takeaway Tips; Chapter 9: Virtual Worlds; Introduction; History; Second Life; Takeaway Tips; Chapter 10: Strategy, Tactics, and Practice; Introduction; Monitoring; Research; Campaigns Versus Ongoing Strategy; Integration; Calls to Action; Takeaway Tips; Chapter 11: Measurement; Introduction.
- MetricsGoal Setting; Software; Takeaway Tips; Acknowledgments; Index.