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The social media marketing book /
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Sebastopol, Calif. :
O'Reilly,
©2010.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ma 4500 | ||
|---|---|---|---|
| 001 | OR_ocn707984211 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr |n|---||||| | ||
| 008 | 100427s2010 caua o 001 0 eng d | ||
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| 019 | |a 609602989 |a 775300408 |a 809745791 | ||
| 020 | |z 9780596806606 |q (pbk.) | ||
| 020 | |z 0596806604 |q (pbk.) | ||
| 020 | |a 9781449383107 | ||
| 020 | |a 1449383106 | ||
| 020 | |a 9780596806576 | ||
| 020 | |a 0596806574 | ||
| 029 | 1 | |a AU@ |b 000055790568 | |
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| 029 | 1 | |a NZ1 |b 14520435 | |
| 029 | 1 | |a SEHIS |b 115751 | |
| 035 | |a (OCoLC)707984211 |z (OCoLC)609602989 |z (OCoLC)775300408 |z (OCoLC)809745791 | ||
| 037 | |a CL0500000066 |b Safari Books Online | ||
| 050 | 4 | |a HF5415.1265 |b .Z37 2010 | |
| 082 | 0 | 4 | |a 658.054678 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Zarrella, Dan. | |
| 245 | 1 | 4 | |a The social media marketing book / |c Dan Zarrella. |
| 260 | |a Sebastopol, Calif. : |b O'Reilly, |c ©2010. | ||
| 300 | |a vi, 232 pages : |b illustrations ; |c 16 x 21 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a Chapter 1: Introduction; What Is Social Media Marketing?; Big Brands and Social Media; Small Business and Social Media; Social Media and You; Chapter 2: Blogging; Introduction; History; Protocol; Platforms; Content Strategies; Building an Audience; Takeaway Tips; Chapter 3: Twitter and Microblogging; Introduction; History; Protocol; Clients; Takeaway Tips; Chapter 4: Social Networking; Introduction; History; Protocol; Facebook; LinkedIn; MySpace; Takeaway Tips; Chapter 5: Media Sharing; Introduction; History; Protocol; YouTube; Flickr; SlideShare; Takeaway Tips. | |
| 505 | 8 | |a Chapter 6: Social News and BookmarkingIntroduction; History; Protocol; Digg; Reddit; StumbleUpon; Delicious; Niche Sites; Takeaway Tips; Chapter 7: Ratings and Reviews; Introduction; History; Protocol; Yelp; Other Sites; Takeaway Tips; Chaptre 8: Forums; Introduction; History; Protocol; Research; Engaging; Takeaway Tips; Chapter 9: Virtual Worlds; Introduction; History; Second Life; Takeaway Tips; Chapter 10: Strategy, Tactics, and Practice; Introduction; Monitoring; Research; Campaigns Versus Ongoing Strategy; Integration; Calls to Action; Takeaway Tips; Chapter 11: Measurement; Introduction. | |
| 505 | 8 | |a MetricsGoal Setting; Software; Takeaway Tips; Acknowledgments; Index. | |
| 520 | |a Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Da. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Social media. | |
| 650 | 0 | |a Business enterprises |x Computer network resources. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 2 | |a Social Media | |
| 650 | 6 | |a Médias sociaux. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 7 | |a social media. |2 aat | |
| 650 | 7 | |a Business enterprises |x Computer network resources. |2 fast |0 (OCoLC)fst00842530 | |
| 650 | 7 | |a Internet marketing. |2 fast |0 (OCoLC)fst00977272 | |
| 650 | 7 | |a Social media. |2 fast |0 (OCoLC)fst01741098 | |
| 776 | 0 | 8 | |i Print version: |a Zarrella, Dan. |t Social Media Marketing Book. |d Sebastopol : O'Reilly Media, Inc., ©2010 |z 9780596806606 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780596806576/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL536786 | ||
| 938 | |a YBP Library Services |b YANK |n 7606474 | ||
| 994 | |a 92 |b IZTAP | ||