Everywhere : comprehensive digital business strategy for the social media era /

"Put digital business strategy at the center of your business. Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A c...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Weber, Larry
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, ©2011.
Temas:
Management > Social aspects.
Social media.
Internet marketing.
Information technology > Management.
Strategic planning.
Gestion > Aspect social.
Médias sociaux.
Marketing sur Internet.
Technologie de l'information > Gestion.
Planification stratégique.
social media.
BUSINESS & ECONOMICS > Strategic Planning.
Information technology > Management
Internet marketing
Management > Social aspects
Social media
Strategic planning
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"Put digital business strategy at the center of your business. Welcome to the social media age. Although its impact was first felt in the marketing department, the social web is spreading across all business functions, impacting the way they communicate, operate, organize, and create value. A comprehensive digital strategy is essential for businesses hoping to build this new form of competitive advantage. Everywhere explains how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value. Develop a comprehensive digital strategy for your organization Put your online business strategy at the center of your customer's experience, and at the heart of everything you do Larry Weber's W2 Group is helping companies like Sony, IBM, Harvard Pilgrim Health Care, and the government of Rwanda, craft new online business strategies The Web is not just another marketing channel. Put social media, email, Web, and other digital interactions Everywhere in your business, and make digital business strategy the heart of your thriving enterprise."--Provided by publisher
Descripción Física:1 online resource (xi, 260 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781118016275
1118016270
9781118016282
1118016289
9781118016299
1118016297
9781283026581
1283026589
9786613026583
6613026581

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