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The truth about best branding practices : collection.
150 powerful bite-size techniques for creating high-value brands - and keeping them strong! Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding consistency everywhere from your packaging to your sale...
| Clasificación: | Libro Electrónico |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Upper Saddle River, N.J.] :
[FTPress Delivers],
[©2011]
|
| Colección: | Truth about (FT Press)
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ia 4500 | ||
|---|---|---|---|
| 001 | OR_ocn704405720 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 110301s2011 nju ob 000 0 eng d | ||
| 040 | |a UMI |b eng |e pn |c UMI |d OCLCQ |d OCLCF |d OCLCQ |d CZL |d OCLCO |d OCLCQ |d OCLCO | ||
| 020 | |a 9780132655743 | ||
| 020 | |a 0132655748 | ||
| 020 | |z 9780132655736 | ||
| 035 | |a (OCoLC)704405720 | ||
| 037 | |a CL0500000085 |b Safari Books Online | ||
| 050 | 4 | |a HF5415.1255 |b .T78 2011 | |
| 082 | 0 | 4 | |a 658.827 |q OCoLC |2 23/eng/20230216 |
| 049 | |a UAMI | ||
| 245 | 0 | 4 | |a The truth about best branding practices : |b collection. |
| 260 | |a [Upper Saddle River, N.J.] : |b [FTPress Delivers], |c [©2011] | ||
| 300 | |a 1 online resource (1 volume (various pagings)). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Truth about | |
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | 0 | |t Truth about creating brands people love / |r Brian D. Till and Donna Heckler -- |t Truth about what customers want / |r Michael R. Solomon -- |t Truth about thriving in change / |r William S. Kane -- |t Truth about negotiations / |r Leigh Thompson. |
| 520 | |a 150 powerful bite-size techniques for creating high-value brands - and keeping them strong! Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding consistency everywhere from your packaging to your salesforce... promote and leverage brand loyalty... embed deep customer motivations into your brands... create cultures that can support authentic brand messages... and much more! From world-renowned leaders and experts, including Brian D. Till, Donna Heckler, Michael R. Solomon, and William S. Kane. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Consumers' preferences. | |
| 650 | 0 | |a Organizational change. | |
| 650 | 0 | |a Negotiation. | |
| 650 | 2 | |a Organizational Innovation | |
| 650 | 2 | |a Negotiating | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Consommateurs |x Préférences. | |
| 650 | 6 | |a Changement organisationnel. | |
| 650 | 6 | |a Négociations. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Consumers' preferences |2 fast | |
| 650 | 7 | |a Negotiation |2 fast | |
| 650 | 7 | |a Organizational change |2 fast | |
| 830 | 0 | |a Truth about (FT Press) | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780132655743/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||