The truth about best branding practices : collection.

150 powerful bite-size techniques for creating high-value brands - and keeping them strong! Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding consistency everywhere from your packaging to your sale...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Upper Saddle River, N.J.] : [FTPress Delivers], [©2011]
Colección:Truth about (FT Press)
Temas:
Branding (Marketing)
Consumers' preferences.
Organizational change.
Negotiation.
Organizational Innovation
Negotiating
Stratégie de marque.
Consommateurs > Préférences.
Changement organisationnel.
Négociations.
branding.
Consumers' preferences
Negotiation
Organizational change
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:150 powerful bite-size techniques for creating high-value brands - and keeping them strong! Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding consistency everywhere from your packaging to your salesforce... promote and leverage brand loyalty... embed deep customer motivations into your brands... create cultures that can support authentic brand messages... and much more! From world-renowned leaders and experts, including Brian D. Till, Donna Heckler, Michael R. Solomon, and William S. Kane.
Descripción Física:1 online resource (1 volume (various pagings)).
Bibliografía:Includes bibliographical references.
ISBN:9780132655743
0132655748

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