Be your own brand : achieve more of what you want by being more of who you are /
In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Otros Autores: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
San Francisco :
Berrett-Koehler Publishers,
©2011.
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Edición: | 2nd ed., updated and expanded. |
Colección: | BK life book.
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Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Personal brand basics
- Personal brand : the perception that you made a difference
- A strong personal brand delivers : on three important expectations
- Your personal brand is perceived : from three different dimensions
- Designing your personal brand of making a difference
- Authenticity : the cornerstone to building a strong brand
- Creating your brand platform : dimensions and ethos
- A promise to be more of who you are
- How strong is your personal brand today?
- Using the power of alignment to build a strong personal brand
- Aligning to become a stronger brand
- Personal brand building has gone social
- The courage to live your brand.