Be your own brand : achieve more of what you want by being more of who you are /

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In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McNally, David, 1946-
Otros Autores: Speak, Karl D., 1951-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco : Berrett-Koehler Publishers, ©2011.
Edición:2nd ed., updated and expanded.
Colección:BK life book.
Temas:
Identity (Psychology)
Brand name products > Miscellanea.
Identité (Psychologie)
Produits de marque > Miscellanées.
SELF-HELP > Motivational & Inspirational.
SELF-HELP > Inner Child.
SELF-HELP > Personal Growth > General.
SELF-HELP > Affirmations.
SELF-HELP > Personal Growth > Self-Esteem.
Brand name products.
Trivia and miscellanea.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Personal brand basics
  • Personal brand : the perception that you made a difference
  • A strong personal brand delivers : on three important expectations
  • Your personal brand is perceived : from three different dimensions
  • Designing your personal brand of making a difference
  • Authenticity : the cornerstone to building a strong brand
  • Creating your brand platform : dimensions and ethos
  • A promise to be more of who you are
  • How strong is your personal brand today?
  • Using the power of alignment to build a strong personal brand
  • Aligning to become a stronger brand
  • Personal brand building has gone social
  • The courage to live your brand.

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