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Be your own brand : achieve more of what you want by being more of who you are /

In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McNally, David, 1946-
Otros Autores: Speak, Karl D., 1951-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco : Berrett-Koehler Publishers, ©2011.
Edición:2nd ed., updated and expanded.
Colección:BK life book.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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