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Be your own brand : achieve more of what you want by being more of who you are /
In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition...
| Clasificación: | Libro Electrónico |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
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San Francisco :
Berrett-Koehler Publishers,
©2011.
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| Edición: | 2nd ed., updated and expanded. |
| Colección: | BK life book.
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| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |