Creative disruption : what you need to do to shake up your business in a digital world /
How can you survive the ferocious demands of making your business competitive in the digital world? How do you cope with market disruption & challenges? Will your company have the successes of Google & eBay or will you fade away? In this book, Simon Waldman details the lessons that you need...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Harlow, Enlgand ; New York :
Financial Times Prentice Hall,
2010.
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Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- About the author Acknowledgements 1 Introduction: OMG! The internet ate my business 2 The era of creative disruption 3 The incumbent s dilemma
- and solution 4 The checklist: critical factors for successful reinvention 5 Transform the core 6 Find big adjacencies 7 Innovate at the edges 8 Putting it all together Kodak s long road back 9 Out of print: the reinvention of book publishers Epilogue: what happens next? Index