6 steps to free publicity /

Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, bui...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Yudkin, Marcia
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Franklin Lakes, NJ : Career Press, ©2009.
Edición:3rd ed.
Colección:Listen Alaska.
Temas:
Industrial publicity.
Press releases.
Small business > Public relations.
Small business > Management.
Publicité industrielle.
Communiqués de presse.
Petites et moyennes entreprises > Gestion.
press releases.
BUSINESS & ECONOMICS > Advertising & Promotion.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • pt. 1. Getting started with publicity
  • pt. 2. Writing to get publicity
  • pt. 3. Speaking and acting for publicity
  • pt. 4. Polishing your publicity skills
  • pt. 5. Keeping the publicity momentum going.

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