Cargando…

6 steps to free publicity /

Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, bui...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Yudkin, Marcia
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Franklin Lakes, NJ : Career Press, ©2009.
Edición:3rd ed.
Colección:Listen Alaska.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

LEADER 00000cam a2200000 a 4500
001 OR_ocn703155087
003 OCoLC
005 20231017213018.0
006 m o d
007 cr cnu---unuuu
008 110221s2009 nju ob 001 0 eng d
040 |a N$T  |b eng  |e pn  |c N$T  |d COO  |d UMI  |d CEF  |d OCLCQ  |d LGG  |d B24X7  |d OCLCQ  |d OCLCF  |d YDXCP  |d TEFOD  |d OCLCQ  |d BIBBD  |d JBG  |d AGLDB  |d X#7  |d XY7  |d VNS  |d OCLCQ  |d VTS  |d AU@  |d UAB  |d M8D  |d UKAHL  |d INARC  |d OCLCQ  |d OCLCO  |d OCLCQ 
019 |a 441779900  |a 501191391  |a 618016060  |a 759844251  |a 961642482  |a 962607026  |a 995778009  |a 1060195268 
020 |a 9781601639066  |q (electronic bk.) 
020 |a 1601639066  |q (electronic bk.) 
020 |z 9781601630278 
020 |z 1601630271 
029 1 |a AU@  |b 000051427446 
029 1 |a CHBIS  |b 006150220 
029 1 |a DEBBG  |b BV043091368 
029 1 |a DEBSZ  |b 421632488 
029 1 |a GBVCP  |b 803476590 
035 |a (OCoLC)703155087  |z (OCoLC)441779900  |z (OCoLC)501191391  |z (OCoLC)618016060  |z (OCoLC)759844251  |z (OCoLC)961642482  |z (OCoLC)962607026  |z (OCoLC)995778009  |z (OCoLC)1060195268 
037 |a CL0500000055  |b Safari Books Online 
037 |a 4D289014-69B3-4C9C-B094-78FD51746742  |b OverDrive, Inc.  |n http://www.overdrive.com 
050 4 |a HD59  |b .Y83 2009eb 
072 7 |a BUS  |x 002000  |2 bisacsh 
082 0 4 |a 659  |2 22 
049 |a UAMI 
100 1 |a Yudkin, Marcia. 
245 1 0 |a 6 steps to free publicity /  |c Marcia Yudkin. 
246 3 |a Six steps to free publicity 
250 |a 3rd ed. 
260 |a Franklin Lakes, NJ :  |b Career Press,  |c ©2009. 
300 |a 1 online resource (287 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references (pages 261-277) and index. 
505 0 |a pt. 1. Getting started with publicity -- pt. 2. Writing to get publicity -- pt. 3. Speaking and acting for publicity -- pt. 4. Polishing your publicity skills -- pt. 5. Keeping the publicity momentum going. 
588 0 |a Print version record. 
520 |a Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of Six Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques -- from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers: -Getting started -- how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles.-How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files.-How to perform on radio, TV, or the Web like a pro.-Publicity writing tips that ensure you'll be easily found online through search engines.-Strategies for building an audience of fervent fans online or within a geographical or special-interest community.-A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read Six Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns ... that cost next to nothing! Author of 11 books, Marcia Yudkin has been turning words into money since 1981, when her first freelance article appeared in The New York Times. She is the author of Web Site Marketing Makeover and Internet Marketing for Less than $500/Year. She has landed publicity in The Wall Street Journal, Entrepreneur, Success Magazine, Women in Business, USBanker, and dozens of newspapers around the world. Yudkin lives in Goshen, Massachusetts. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Industrial publicity. 
650 0 |a Press releases. 
650 0 |a Small business  |x Public relations. 
650 0 |a Small business  |x Management. 
650 6 |a Publicité industrielle. 
650 6 |a Communiqués de presse. 
650 6 |a Petites et moyennes entreprises  |x Gestion. 
650 7 |a press releases.  |2 aat 
650 7 |a BUSINESS & ECONOMICS  |x Advertising & Promotion.  |2 bisacsh 
650 7 |a Industrial publicity.  |2 fast  |0 (OCoLC)fst00971598 
650 7 |a Press releases.  |2 fast  |0 (OCoLC)fst01075892 
650 7 |a Small business  |x Management.  |2 fast  |0 (OCoLC)fst01121306 
650 7 |a Small business  |x Public relations.  |2 fast  |0 (OCoLC)fst01121339 
776 0 8 |i Print version:  |a Yudkin, Marcia.  |t 6 steps to free publicity.  |b 3rd ed.  |d Franklin Lakes, NJ : Career Press, ©2009  |z 9781601630278  |w (DLC) 2008027707  |w (OCoLC)223881097 
830 0 |a Listen Alaska. 
856 4 0 |u https://learning.oreilly.com/library/view/~/9781601630278/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
938 |a Askews and Holts Library Services  |b ASKH  |n AH20160969 
938 |a Books 24x7  |b B247  |n bkb00027064 
938 |a BiblioBoard  |b BIBD  |n aa69587f-5c14-461e-b255-691ef23005e4 
938 |a EBSCOhost  |b EBSC  |n 355677 
938 |a Internet Archive  |b INAR  |n 6stepstofreepubl0000yudk 
938 |a YBP Library Services  |b YANK  |n 3636136 
994 |a 92  |b IZTAP