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Marketing strategy from the masters : collections.
"Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success ... apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI ... tig...
| Clasificación: | Libro Electrónico |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
FTPress Delivers,
©2011.
|
| Colección: | FTPress Delivers collections.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Marketing in the public sector / Philip Kotler, Nancy Lee
- Marketing metrics, 2nd ed. / Paul W. Farris [and others]
- Six rules for brand revitalization / Larry Light and Joan Kiddon
- Real-time marketing for business growth / Monique Reece.