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Marketing strategy from the masters : collections.

"Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success ... apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI ... tig...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : FTPress Delivers, ©2011.
Colección:FTPress Delivers collections.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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040 |a UMI  |b eng  |e pn  |c UMI  |d OCLCQ  |d SINTU  |d OCLCF  |d OCLCO  |d OCLCQ  |d CZL  |d OCLCO  |d OCLCQ  |d OCLCO 
020 |a 9780132617642 
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050 4 |a HF5415  |b .H375 2011 
082 0 4 |a 658.8  |2 22 
049 |a UAMI 
245 0 0 |a Marketing strategy from the masters :  |b collections. 
260 |a Upper Saddle River, N.J. :  |b FTPress Delivers,  |c ©2011. 
300 |a 1 online resource (1 volume (various pagings)) :  |b illustrations. 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a FTPress Delivers collections 
520 |a "Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success ... apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI ... tightly link marketing with business performance ... bring powerful marketing strategies to the public sector ... and much more! From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon."--Resource description page. 
504 |a Includes bibliographical references and indexes. 
505 0 0 |t Marketing in the public sector /  |r Philip Kotler, Nancy Lee --  |t Marketing metrics, 2nd ed. /  |r Paul W. Farris [and others] --  |t Six rules for brand revitalization /  |r Larry Light and Joan Kiddon --  |t Real-time marketing for business growth /  |r Monique Reece. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Marketing. 
650 0 |a Marketing  |x Social aspects. 
650 0 |a Branding (Marketing) 
650 2 |a Marketing 
650 6 |a Marketing. 
650 6 |a Marketing  |x Aspect social. 
650 6 |a Stratégie de marque. 
650 7 |a marketing.  |2 aat 
650 7 |a branding.  |2 aat 
650 7 |a Branding (Marketing)  |2 fast 
650 7 |a Marketing  |2 fast 
650 7 |a Marketing  |x Social aspects  |2 fast 
830 0 |a FTPress Delivers collections. 
856 4 0 |u https://learning.oreilly.com/library/view/~/9780132617642/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
994 |a 92  |b IZTAP