The executive's guide to enterprise social media strategy : how social networks are radically transforming your business /

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"An actionable framework for developing and executing successful social media strategies supporting collaboration, teamwork and communication in modern corporations Using straightforward language, this book offers real-world stories and revealing anecdotes to demonstrate how executives and busi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Thomas, David B., 1952-
Otros Autores: Barlow, Mike
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, ©2011.
Temas:
Business enterprises > Computer networks.
Strategic planning > Computer networks.
Social media > Economic aspects.
Online social networks > Economic aspects.
Entreprises > Réseaux d'ordinateurs.
Planification stratégique > Réseaux d'ordinateurs.
Médias sociaux > Aspect économique.
Réseaux sociaux (Internet) > Aspect économique.
COMPUTERS > Internet > Web Page Design.
COMPUTERS > Interactive & Multimedia.
Business enterprises > Computer networks
Social media > Economic aspects
Unternehmen
Online-Marketing
Soziale Software
Gestion d'entreprise > Systèmes d'information.
Nonfiction.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • The Executive's Guide to Enterprise Social Media Strategy; Contents; Foreword; Preface; Acknowledgments; Introduction; COUNTRY VILLAGE OR GLEAMING CITY?; BEYOND DISRUPTIVE; STEP ASIDE, FRED TAYLOR . . .; SOCIAL MEDIA OR WHAT?; WHY NOW?; SO, WHAT'S THE BEST WAY TO SKIN A MASTODON?; QUESTIONS YOU SHOULD BE PREPARED TO ANSWER; CRITICAL AREAS FOR SUCCESS; PART I: The Grand Scheme of Things; CHAPTER 1: Speed, Scope, Complexity, Power, and Potential; CHAPTER 2: The New Mode of Production; CHAPTER 3: The Social Enterprise; Part II: Building a Structure for Success.

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