Manager's guide to social media /

Providing a primer on the biggest thing in business since the Internet itself; this book shows how you can jumpstart productivity; profitability; and business growth by successfully implementing social media technologies in your workplace. --

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Klososky, Scott
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, ©2011.
Colección:Briefcase book.
Temas:
Personal Internet use in the workplace.
Social media.
Information technology > Management.
Management > Social aspects.
Social Media
Utilisation d'Internet à des fins personnelles sur le lieu de travail.
Médias sociaux.
Technologie de l'information > Gestion.
Gestion > Aspect social.
social media.
COMPUTERS > Internet > Web Page Design.
COMPUTERS > Interactive & Multimedia.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Social technologies : an introduction
  • Social technology and the organization
  • Setting the tone : social tech from a leadership perspective
  • Managing the use of social tools
  • Selecting the best social tech tools
  • Managing your online reputation
  • Building rivers of information
  • Managing the organizational voice
  • Social tools and virtual teams
  • Managing social tech by the numbers
  • Integrating social tech with velocity
  • The future of managing social tech.

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