The truth about male & female markets /

"This Element is an excerpt from The Truth About What Customers Want (ISBN: 9780137142262), by Michael R. Solomon. Marketing to men, marketing to women, and marketing to 'ubersexuals''--Resource description page.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Solomon, Michael R.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : FTPress Delivers, ©2011.
Colección:Truth about (FT Press)
FT Press Delivers elements.
Temas:
Consumer behavior.
Consumers > Attitudes.
Consumers' preferences.
Marketing.
Consommateurs > Comportement.
Consommateurs > Attitudes.
Consommateurs > Préférences.
marketing.
BUSINESS & ECONOMICS / Industrial Management.
BUSINESS & ECONOMICS / Management.
BUSINESS & ECONOMICS / Management Science.
BUSINESS & ECONOMICS / Organizational Behavior.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"This Element is an excerpt from The Truth About What Customers Want (ISBN: 9780137142262), by Michael R. Solomon. Marketing to men, marketing to women, and marketing to 'ubersexuals''--Resource description page.
Descripción Física:1 online resource ([8] pages).
Bibliografía:Includes bibliographical references.
ISBN:9780132479936
0132479931
9780132479943
013247994X

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