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The truth about finding and using customer momentum and the wisdom of crowds /
"This Element is an excerpt from The Truth About What Customers Want (ISBN: 9780137142262), by Michael R. Solomon. How you and your customers are influenced by others (from celebrities to experts to groups) ... and what that means for marketing."--Resource description page.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
FT Press Delivers,
©2011.
|
| Colección: | Truth about (FT Press)
FT Press Delivers elements. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ia 4500 | ||
|---|---|---|---|
| 001 | OR_ocn699852695 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 110201s2011 nju ob 000 0 eng d | ||
| 040 | |a UMI |b eng |e pn |c UMI |d OCLCQ |d OCLCA |d OCLCF |d OCLCQ |d N$T |d OCLCQ |d OCLCO |d OCLCQ | ||
| 019 | |a 1019680649 | ||
| 020 | |a 9780132480697 |q (electronic bk.) | ||
| 020 | |a 0132480697 |q (electronic bk.) | ||
| 020 | |z 9780132480680 | ||
| 020 | |z 0132480689 | ||
| 020 | |z 9780132478700 | ||
| 020 | |z 0132478706 | ||
| 035 | |a (OCoLC)699852695 |z (OCoLC)1019680649 | ||
| 050 | 4 | |a HF5415.32 |b .S63 2011 | |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 041000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 042000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 085000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8342 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Solomon, Michael R. | |
| 245 | 1 | 4 | |a The truth about finding and using customer momentum and the wisdom of crowds / |c Michael R. Solomon. |
| 260 | |a Upper Saddle River, N.J. : |b FT Press Delivers, |c ©2011. | ||
| 300 | |a 1 online resource ([12] pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a The truth about | |
| 490 | 1 | |a FT Press Delivers elements | |
| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed January 25, 2018). | |
| 520 | |a "This Element is an excerpt from The Truth About What Customers Want (ISBN: 9780137142262), by Michael R. Solomon. How you and your customers are influenced by others (from celebrities to experts to groups) ... and what that means for marketing."--Resource description page. | ||
| 504 | |a Includes bibliographical references. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Consumers |x Attitudes. | |
| 650 | 0 | |a Consumers' preferences. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Consommateurs |x Attitudes. | |
| 650 | 6 | |a Consommateurs |x Préférences. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Consumer behavior. |2 fast |0 (OCoLC)fst00876238 | |
| 650 | 7 | |a Consumers |x Attitudes. |2 fast |0 (OCoLC)fst00876411 | |
| 650 | 7 | |a Consumers' preferences. |2 fast |0 (OCoLC)fst00876441 | |
| 700 | 1 | |a Solomon, Michael R. |t Truth about what customers want. | |
| 830 | 0 | |a Truth about (FT Press) | |
| 830 | 0 | |a FT Press Delivers elements. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780132480680/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a EBSCOhost |b EBSC |n 1597399 | ||
| 994 | |a 92 |b IZTAP | ||