The truth about finding and using customer momentum and the wisdom of crowds /

"This Element is an excerpt from The Truth About What Customers Want (ISBN: 9780137142262), by Michael R. Solomon. How you and your customers are influenced by others (from celebrities to experts to groups) ... and what that means for marketing."--Resource description page.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Solomon, Michael R.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : FT Press Delivers, ©2011.
Colección:Truth about (FT Press)
FT Press Delivers elements.
Temas:
Consumer behavior.
Consumers > Attitudes.
Consumers' preferences.
Consommateurs > Comportement.
Consommateurs > Attitudes.
Consommateurs > Préférences.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"This Element is an excerpt from The Truth About What Customers Want (ISBN: 9780137142262), by Michael R. Solomon. How you and your customers are influenced by others (from celebrities to experts to groups) ... and what that means for marketing."--Resource description page.
Descripción Física:1 online resource ([12] pages).
Bibliografía:Includes bibliographical references.
ISBN:9780132480697
0132480697

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