Map the future of design for enhanced customer experience /

"This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (ISBN: 9780137023486) by Deepa Prahalad and Ravi Sawhney. Use "experience mapping" to create products, services, and experiences your customers will be truly passionate...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Prahalad, Deepa, 1972-
Otros Autores: Sawhney, Ravi, 1956-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : FTPress Delivers, ©2011.
Colección:FT Press Delivers elements.
Temas:
Strategic planning.
Technological innovations.
Competition.
Customer relations.
Planification stratégique.
Innovations.
Competition
Customer relations
Strategic planning
Technological innovations
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover
  • Designing for Tomorrow's Markets Today
  • Experience Mapping Guides the Way
  • Mapping Emotions
  • Engaging Interactivity
  • Mapping Out the Possibilities
  • Strategy Based on Understanding
  • Experience Mapping and the Power of Design
  • Connecting the Dots with Design
  • Design and Corporate Performance
  • Convergence of Brand and Design
  • The Need for Sustainability
  • Endnotes.

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