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How to integrate social media into your marketing plan /
This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats. Make sure your social media initiatives and your broader mar...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
FT Press Delivers,
©2011.
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| Colección: | FT Press Delivers elements.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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|---|---|---|---|
| 001 | OR_ocn699812572 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 110201s2011 njua o 000 0 eng d | ||
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| 020 | |a 9780132603553 |q (electronic bk.) | ||
| 020 | |a 0132603551 |q (electronic bk.) | ||
| 020 | |z 9780132603546 | ||
| 020 | |z 0132603543 | ||
| 020 | |z 9780132603539 | ||
| 035 | |a (OCoLC)699812572 | ||
| 037 | |a CL0500000082 |b Safari Books Online | ||
| 050 | 4 | |a HM742 |b .T873 2011 | |
| 072 | 7 | |a PSY |x 031000 |2 bisacsh | |
| 082 | 0 | 4 | |a 302.231 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Turner, Jamie, |d 1961- | |
| 245 | 1 | 0 | |a How to integrate social media into your marketing plan / |c Jamie Turner, Reshma Shah. |
| 260 | |a Upper Saddle River, N.J. : |b FT Press Delivers, |c ©2011. | ||
| 300 | |a 1 online resource ([8] pages) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a FT Press Delivers elements | |
| 505 | 0 | |a Cover -- Money-Making Tip -- The Advent of Integrated Marketing Communications -- The New World of Marketing -- The Big Idea -- Integrating Your Social Media Campaign. | |
| 520 | |a This Element is an excerpt from How to Make Money with Social Media: An Insider's Guide on Using New and Emerging Media to Grow Your Business (9780132100564) by Jamie Turner and Dr. Reshma Shah. Available in print and digital formats. Make sure your social media initiatives and your broader marketing and branding programs work together and support each other What do Geico and The Shane Company have in common? They're both well-known brands that have made their mark with clever, catchy advertisements. But they also share a less flattering characteristic: They have largely failed to integrate their communications campaigns with strong, long-lasting brand messages that resonate with customers over time.... | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Social media |x Economic aspects. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Online social networks |x Economic aspects. | |
| 650 | 6 | |a Médias sociaux |x Aspect économique. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Réseaux sociaux (Internet) |x Aspect économique. | |
| 650 | 7 | |a PSYCHOLOGY / Social Psychology. |2 bisacsh | |
| 650 | 7 | |a Internet marketing. |2 fast |0 (OCoLC)fst00977272 | |
| 650 | 7 | |a Social media |x Economic aspects. |2 fast |0 (OCoLC)fst01767769 | |
| 700 | 1 | |a Shah, Reshma, |d 1964- | |
| 700 | 1 | |a Shah, Reshma, |d 1964- |t How to make money with social media. | |
| 700 | 1 | |a Turner, Jamie, |d 1961- |t How to make money with social media. | |
| 830 | 0 | |a FT Press Delivers elements. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780132603546/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a EBSCOhost |b EBSC |n 1597511 | ||
| 994 | |a 92 |b IZTAP | ||