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Sensory marketing : smells like profits /
This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Fully exploit the powerful human sense your marketing has overlooked for too long: scent . As scientists continue to discover the powerful effects of sme...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
FTPress Delivers,
2011.
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| Colección: | FT Press Delivers elements.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Solomon, Michael R. | |
| 245 | 1 | 0 | |a Sensory marketing : |b smells like profits / |c Michael Solomon. |
| 260 | |a Upper Saddle River, N.J. : |b FTPress Delivers, |c 2011. | ||
| 300 | |a 1 online resource ([4] pages). | ||
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| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed January 23, 2018) | |
| 504 | |a Includes bibliographical references. | ||
| 520 | |a This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Fully exploit the powerful human sense your marketing has overlooked for too long: scent . As scientists continue to discover the powerful effects of smell on behavior, marketers are coming up with ingenious ways to exploit these connections. Ad companies spend about $80 million per year on scent marketing; the Scent Marketing Institute estimates that number will reach more than $500 million by 2016. Sensory marketing is taking fascinating turns.... | ||
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| 650 | 0 | |a Consumers |x Attitudes. | |
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| 650 | 6 | |a Consommateurs |x Attitudes. | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior. |2 bisacsh | |
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| 650 | 7 | |a Consumers |x Attitudes |2 fast | |
| 700 | 1 | |a Solomon, Michael R. |t Truth about what customers want. | |
| 830 | 0 | |a FT Press Delivers elements. | |
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