Sensory marketing : smells like profits /

This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Fully exploit the powerful human sense your marketing has overlooked for too long: scent . As scientists continue to discover the powerful effects of sme...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Solomon, Michael R.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : FTPress Delivers, 2011.
Colección:FT Press Delivers elements.
Temas:
Consumer behavior.
Consumers > Attitudes.
Consommateurs > Comportement.
Consommateurs > Attitudes.
BUSINESS & ECONOMICS / Industrial Management.
BUSINESS & ECONOMICS / Management.
BUSINESS & ECONOMICS / Management Science.
BUSINESS & ECONOMICS / Organizational Behavior.
Consumer behavior
Consumers > Attitudes
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Fully exploit the powerful human sense your marketing has overlooked for too long: scent . As scientists continue to discover the powerful effects of smell on behavior, marketers are coming up with ingenious ways to exploit these connections. Ad companies spend about $80 million per year on scent marketing; the Scent Marketing Institute estimates that number will reach more than $500 million by 2016. Sensory marketing is taking fascinating turns....
Descripción Física:1 online resource ([4] pages).
Bibliografía:Includes bibliographical references.
ISBN:9780132609784
0132609789
9780132609760
0132609762

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