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Sustainable disruptive innovation /

This Element is an excerpt from Doing Both: How Cisco Captures Today's Profit and Drives Tomorrow's Growth (9780137083640) by Inder Sidhu. Available in print and digital formats. How to focus your innovation where it offers the greatest promise for sustainable competitive advantage. When p...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sidhu, Inder, 1960-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : FTPress Delivers, ©2011.
Colección:FT Press Delivers elements.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 0 |a Sustainable disruptive innovation /  |c Inder Sidhu. 
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504 |a Includes bibliographical references (page 28). 
505 0 |a Cover -- Sustaining Innovation: Prolonging Today's Profits with Yesterday's Bold Ideas -- Disruptive Innovation: Making New Rules for Tomorrow -- A New Model for a New Era -- External Venturing: Invent Like a Startup, Scale Like a Giant -- Internal Venturing: Rebels of the World, Unite -- Innovation Syncopation -- Endnotes. 
520 |a This Element is an excerpt from Doing Both: How Cisco Captures Today's Profit and Drives Tomorrow's Growth (9780137083640) by Inder Sidhu. Available in print and digital formats. How to focus your innovation where it offers the greatest promise for sustainable competitive advantage. When people think of innovation, they tend to envision life-saving medical devices or advanced solar-powered energy panels. Laundry detergent doesn't typically leap to mind. But it does to the men and women of Procter & Gamble (P&G). Their new liquid laundry detergents may never win FDA approval or push the envelope of photovoltaic materials, but they are transforming the way Americans wash their clothes. The secret is.... 
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