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Let their mouseclicks do the walking : how consumers use the internet to shop /
This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Meet the "cybermediaries": how consumers find and choose products on the Internet. With the tremendous number of Web sites available and the hu...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
FTPress Delivers,
2011.
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| Colección: | FT Press Delivers elements.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats. Meet the "cybermediaries": how consumers find and choose products on the Internet. With the tremendous number of Web sites available and the huge number of people surfing the Web each day, how can people organize information and decide where to click? A cybermediary often is the answer: an intermediary that filters and organizes online information so customers can identify and evaluate alternatives more efficiently.... |
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| Descripción Física: | 1 online resource ([4] pages). |
| ISBN: | 9780132609753 0132609754 |