Data mining for business intelligence : concepts, techniques, and applications in Microsoft Office Excel with XLMiner /

Data Mining for Business Intelligence, Second Edition uses real data and actual cases to illustrate the applicability of data mining (DM) intelligence in the development of successful business models. Featuring complimentary access to XLMiner, the Microsoft Office Excel add-in, this book allows read...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Shmueli, Galit, 1971-
Otros Autores: Patel, Nitin R. (Nitin Ratilal), Bruce, Peter C., 1953-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, ©2010.
Edición:2nd ed.
Temas:
Microsoft Excel (Computer file)
Business > Data processing.
Data mining.
Management > Data processing.
Gestion > Informatique.
Exploration de données (Informatique)
Management > Data processing
Business > Data processing
Data mining
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Data Mining for Business Intelligence, Second Edition uses real data and actual cases to illustrate the applicability of data mining (DM) intelligence in the development of successful business models. Featuring complimentary access to XLMiner, the Microsoft Office Excel add-in, this book allows readers to follow along and implement algorithms at their own speed, with a minimal learning curve. In addition, students and practitioners of DM techniques are presented with hands-on, business-oriented applications. An abundant amount of exercises and examples, now doubled in number in the second edit.
Descripción Física:1 online resource (xxiv, 404 pages) : illustrations
Bibliografía:Includes bibliographical references and index.

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