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Trust Agents : Using the Web to Build Influence, Improve Reputation, and Earn Trust.
The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition. Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agent...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
John Wiley & Sons,
2010.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Brogan, Chris. | |
| 245 | 1 | 0 | |a Trust Agents : |b Using the Web to Build Influence, Improve Reputation, and Earn Trust. |
| 260 | |a Hoboken : |b John Wiley & Sons, |c 2010. | ||
| 300 | |a 1 online resource (321 pages) | ||
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| 505 | 0 | |a Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust (Revised and Updated); Contents; Acknowledgments; Introduction; Chapter 1: Trust, Social Capital, and Media; Chapter 2: Make Your Own Game; Chapter 3: One of Us; Chapter 4: The Archimedes Effect; Chapter 5: Agent Zero; Chapter 6: Human Artist; Chapter 7: Build an Army; Chapter 8: The Trust Agent; Chapter 9: What's Next; Index. | |
| 520 | |a The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition. Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. In this revised paperback version, learn how businesses are using the latest online social tools to build networks of influence and how you can use tho. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Online social networks |x Economic aspects. | |
| 650 | 0 | |a Social media |x Economic aspects. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Réseaux sociaux (Internet) |x Aspect économique. | |
| 650 | 6 | |a Médias sociaux |x Aspect économique. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Mail Order. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Direct. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Telemarketing. |2 bisacsh | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Social media |x Economic aspects |2 fast | |
| 650 | 7 | |a Internet marketing. |2 sears | |
| 650 | 7 | |a Social networking |x Economic aspects. |2 sears | |
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| 700 | 1 | |a Smith, Julien. | |
| 776 | 0 | 8 | |i Print version: |a Brogan, Chris. |t Trust Agents : Using the Web to Build Influence, Improve Reputation, and Earn Trust. |d Hoboken : John Wiley & Sons, Inc., ©2010 |z 9780470635490 |
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