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The Fortune at the Bottom of the Pyramid : Eradicating Poverty Through Profits.
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River : Old Tappan :
Wharton School Pub. Pearson Education [distributor]
Feb. 2006
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| Colección: | Wharton Press Paperback Ser.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | OR_ocn697599552 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 050930e200602 njua o 000 0 eng d | ||
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| 020 | |a 9780131877290 | ||
| 020 | |a 0131877291 |q (Perfect) | ||
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| 035 | |a (OCoLC)697599552 | ||
| 037 | |b 01262896 | ||
| 050 | 4 | |a HD2755.5 | |
| 082 | 0 | 4 | |a 338.8/881724 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Fruehauf, Harvey C., |e Consultant Editor. |4 oth | |
| 245 | 1 | 4 | |a The Fortune at the Bottom of the Pyramid : |b Eradicating Poverty Through Profits. |
| 260 | |a Upper Saddle River : |b Wharton School Pub. |c Feb. 2006 |a Old Tappan : |b Pearson Education [distributor] | ||
| 300 | |a 1 online resource. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a The Wharton Press Paperback Ser. | |
| 521 | |a Trade |b Wharton School Publishing. | ||
| 520 | 8 | |a Annotation |b The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done – very profitably. What's more, companies aren't just making money: by serving these markets, they're helping millions of the world's poorest people escape poverty.<br />C.K. Prahalad's global bestseller The Fortune at the Bottom of the Pyramid, now available in paperback, shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. Now available in paperback, it offers a blueprint for driving the radical innovation you'll need to profit in emerging markets – and using those innovations to become more competitive everywhere. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a International business enterprises |z Developing countries. | |
| 650 | 0 | |a Target marketing |z Developing countries. | |
| 650 | 0 | |a Purchasing power |z Developing countries. | |
| 650 | 0 | |a Poverty |z Developing countries |x Prevention. | |
| 650 | 0 | |a Basic needs |x Marketing. | |
| 650 | 7 | |a International business enterprises |2 fast | |
| 650 | 7 | |a Poverty |x Prevention |2 fast | |
| 650 | 7 | |a Purchasing power |2 fast | |
| 650 | 7 | |a Target marketing |2 fast | |
| 651 | 7 | |a Developing countries |2 fast | |
| 700 | 1 | |a Prahalad, C. K., |e author. | |
| 776 | 0 | 8 | |i Print version: |a Fruehauf, Harvey C. |t Fortune at the Bottom of the Pyramid. |d Upper Saddle River : Wharton School Pub. Feb. 2006 Old Tappan : Pearson Education [distributor] |w (DLC) 2005931851 |
| 830 | 0 | |a Wharton Press Paperback Ser. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/0131877291/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||