Next generation business strategies for the base of the pyramid : new approaches for building mutual value /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: London, Ted, 1963-, Hart, Stuart L.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : FT Press, ©2011.
Temas:
Social responsibility of business.
Strategic planning.
Small business > Management.
Organizational effectiveness.
Entreprises > Responsabilité sociale.
Planification stratégique.
Petites et moyennes entreprises > Gestion.
Efficacité organisationnelle.
Organizational effectiveness
Small business > Management
Social responsibility of business
Strategic planning
Management.
Business & Economics.
Management Styles & Communication.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Acknowledgments
  • About the Authors
  • Dedication
  • The Big Picture
  • Foreword
  • Introduction: Creating a Fortune with the Base of the Pyramid
  • Part One: Roadmaps for Success
  • Chapter 1 Building Better Ventures with the Base of the Pyramid: A Roadmap
  • Chapter 2 Innovation for the BoP: The Patient Capital Approach
  • Part Two: Strategic Opportunities
  • Chapter 3 Taking the Green Leap to the Base of the Pyramid
  • Chapter 4 Needs, Needs, Everywhere, But Not a BoP Market to Tap
  • Part Three: Effective Implementation
  • Chapter 5 A Micro-Level Approach to Understanding BoP Markets
  • Chapter 6 Reframing Design for the Base of the Pyramid
  • Chapter 7 BoP Venture Formation for Scale
  • Conclusion: A Continuing Journey
  • Appendix: Attendees from 2009 Conference
  • Index.

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