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Real-time marketing & PR : how to instantly engage your market, connect with customers, and create products that grow your business now /
Wake up, it & rsquo;s revolution time!Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It & rsquo;s a real-time world now, and if you & rsquo;re not engaged, then you & rsquo;re on your way to m...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons,
Ã2011.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Revolution time
- Grow your business now
- Speed versus sloth : dispatches from the front
- Laying down some real-time law
- Real-time attitude
- Too big to succeed?
- Engage the media at their convenience
- Crisis communications and the media
- What are people saying about you this instant?
- Connect with your market
- Real-time customer connection
- Going mobile, real time is all the time
- They want it immediately
- Grow your business now
- Let them communicate ... now
- How your Web site become a real-time machine
- Make the sale
- Business at the speed of now.