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Real-time marketing & PR : how to instantly engage your market, connect with customers, and create products that grow your business now /
Wake up, it & rsquo;s revolution time!Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It & rsquo;s a real-time world now, and if you & rsquo;re not engaged, then you & rsquo;re on your way to m...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons,
Ã2011.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Scott, David Meerman. | |
| 245 | 1 | 0 | |a Real-time marketing & PR : |b how to instantly engage your market, connect with customers, and create products that grow your business now / |c David Meerman Scott. |
| 246 | 3 | |a Real-time marketing and PR | |
| 246 | 3 | |a Real-time marketing and public relations | |
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, |c Ã2011. | ||
| 300 | |a 1 online resource (xi, 244 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Revolution time -- Grow your business now -- Speed versus sloth : dispatches from the front -- Laying down some real-time law -- Real-time attitude -- Too big to succeed? -- Engage the media at their convenience -- Crisis communications and the media -- What are people saying about you this instant? -- Connect with your market -- Real-time customer connection -- Going mobile, real time is all the time -- They want it immediately -- Grow your business now -- Let them communicate ... now -- How your Web site become a real-time machine -- Make the sale -- Business at the speed of now. | |
| 520 | |a Wake up, it & rsquo;s revolution time!Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It & rsquo;s a real-time world now, and if you & rsquo;re not engaged, then you & rsquo;re on your way to marketplace irrelevance. & ldquo;Real time & rdquo; means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience. It & rsquo;s when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And i. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Public relations. | |
| 650 | 2 | |a Public Relations | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 7 | |a Internet marketing. |2 fast |0 (OCoLC)fst00977272 | |
| 650 | 7 | |a Public relations. |2 fast |0 (OCoLC)fst01082892 | |
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